Amazon Visitor Landing
When Amazon opened their HQ2 campus in Arlington, VA, their public policy team needed a series of exhibits that showcased both what Amazon brings to the global conversation and to highlight their new and growing HQ2 campus.
Arlington, VA
2023/2024
Experience Type
Corporate/EBC
Number of Digital
Experiences
6
Challenge
When designing and building Amazon's East Coast Headquarters, their public policy team needed a space that left a strong impression on visiting dignitaries while also being flexible and dynamic enough to quickly update. To add an additional challenge, two of the six experiences needed to be modular and easily movable to put away during larger special events.
Solution
Working with a large group of studios around the country, we concepted, designed, and developed a fully immersive space that allowed for fluid interaction and a variety of story focuses while also being complimentary to each other. Highlights included By The Numbers, an interactive 42' LED wall presenting a global perspective of Amazon's multi-regional footprint and The Current, which consisted of three transparent OLED screens that rose out of the ground, a generative art projection tying them all together and a custom built 300+ LED light scuplture colored by animations mimicking the currents of the nearby Potomac River.
